Collect evidence before writing the headline

Build a result the dealership can explain.

Capture the baseline, intervention, adoption, outcome, retention, limitations, and permission required for a responsible performance review or case study.

The evidence sequence

A result is more than a before-and-after number.

Useful evidence keeps definitions, eligible deals, periods, operational changes, implementation, quality indicators, and known limitations attached to the outcome. The toolkit creates that record while the work is happening.

Free printable PDF

Download the working file.

Use it monthly and at the 30, 60, and 90-day checkpoints. Email and dealership name are required.

Ready for evidence review?

Keep customer personal information out of the record.

When the periods mature, use the evidence-review form to describe what exists. Do not send customer names, applications, Social Security numbers, bank details, or deal documents containing personal information.